L'Oréal builds on Cacharel success with Amor Homme

15-Jan-2006

L'Oréal Luxury Products Division is to introduce Amor Homme, a new fragrance for men under the Cacharel franchise, by April 2006

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The new fragrance will be aimed at men aged between 25 and 35 and accompanied by a range of products including a deodorant and shower gel.

International marketing director travel-retail

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(23-Oct-2003) - Amor Amor from Cacharel plays on the growing popularity of rose-based fragrances, with recent rose introductions including Givenchy?s Very Irrestistible (DFNI September 15), Escada?s Magnetism, Stella McCartney?s Stella and Still by Jennifer Lopez.
(15-Jun-2005) - Cacharel Parfums unveiled the latest addition to its women's fragrance portfolio, Promesse, in Paris earlier this month
(13-Feb-2004) - Ralph Lauren was the strongest growth brand in travel-retail for L'Oréal in Europe last year with an 11% leap in sales, according to general manager travel-retail Europe, Middle East and Africa Florian Chanet.