L of a fragrance from Lempicka

15-Dec-2005

Parfums Lolita Lempicka has explained the strategy behind the launch of its first women's fragrance in almost a decade, L, which was previewed at the TFWA World Exhibition in Cannes last month

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The company's first objective is to enter all main duty-free stores by the end of 2007. Parfums Lolita Lempicka international director Pierre-Yves Brézillon explained: "All the main markets will be

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