Kylie’s darling makes exclusive debut at Changi

Tina Milton

Kylie Minogue’s fragrance darling is to be launched at Singapore Changi airport with Nuance-Watson (Singapore) ahead of other Asian airports and the Singapore domestic market

Singer and actress Kylie Minogue is to launch her first fragrance, darling, exclusively at Nuance-Watson (Singapore)’s fragrance and cosmetics store at Singapore Changi airport, ahead of other Asian airports and before the Singapore local market.

The fragrance was developed in close collaboration with Coty Beauty.  Kylie said: “The launch of my new fragrance coincides with a new chapter of my life.” The fragrance is described by Coty as a “chypre-floriental”.

Nuance-Watson (Singapore) executive general manager Ken Tse commented: “Since the beginning of the celebrity fad, we have enjoyed a series of successful celebrity fragrance launches. We understand that darling is doing extremely well in Australia and Australians are among our top spenders. Hence we are confident that Kylie Minogue’s darling will add to our string of successful 'celebrand' launches. This exclusive launch also marks the beginning of a strategic partnership with the new subsidiary under Coty Prestige, Coty Beauty Far East Export, which handles Coty’s arm of masstige brands. We look forward to working with them to introduce many more exciting exclusive launches to travellers at Changi airport.”

Coty vice -president for Asia Patrick de Lambilly said: “We are pleased to have this partnership between Coty Beauty and Nuance-Watson (Singapore) and Changi airport to offer Coty Beauty’s brands to travellers. With the exclusive launch of Kylie Minogue's first fragrance, we believe we have started what we hope to be a fruitful relationship with Asia/Pacific’s best travel retailer for fragrances and cosmetics."