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Kraft's Mirabell brand expands Mozart ventureKraft's Mirabell brand expands Mozart venture
1-Mar-2006
Kraft Foods World Travel Retail aims to expand its programme of Mirabell Mozartkugeln events with leading operators after it achieved a 50% year-on-year increase in volume sales with several retailers in recent weeks
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The brand is traditionally linked to composer Wolfgang Amadeus Mozart because it originated in Salzburg, the composer's birthplace. Kraft has compiled a full programme of events, offers and in-store displays
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