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Kraft sells Altoids to WrigleyKraft sells Altoids to Wrigley
25-Nov-2004
Kraft Foods World Travel Retail Division has lost the Altoids brand after its parent company sold it to chewing gum specialist Wrigley last week as part of an estimated $1.5bn package
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The other component of the deal is candy brand Life Savers, a big seller on the US domestic market. The purchase confirms Wrigley's intention to diversify from its chewing gum
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