Kraft prepares for Mozart anniversary

15-Jan-2005

Kraft Foods World Travel Retail Division has redesigned its Mirabell brand, including the Echte Salzburger Mozartkugeln range

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The new packaging is intended to emphasise the products' suitability as a premium souvenir gift, and a new reference?an 85g Mirabell Flower pack of five Mozartkugeln pieces?has been launched with

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(1-Nov-2005) - Kraft Foods World Travel Retail Division is to reinforce its Mirabell brand's association with composer Mozart when it introduces new products at the TFWA World Exhibition in Cannes (Riviera Village, stand RG5)
(1-Mar-2006) - Kraft Foods World Travel Retail aims to expand its programme of Mirabell Mozartkugeln events with leading operators after it achieved a 50% year-on-year increase in volume sales with several retailers in recent weeks
(15-Oct-2005) - Kraft Foods World Travel Retail Division has redesigned and relaunched its milk chocolate-coated almond and caramel Daim bar
(11-Oct-2001) - Kraft Foods will be launching its Twist Gift Box exclusively to duty-free at Cannes this month.