Kraft offers a tool for every job
15-Dec-2001
The promotional needs of airport retailers, ferry operators, border stores and airlines vary greatly. Space, passenger mix, margin requirement and promotional budgets all differ from sector to sector.
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The promotional needs of airport retailers, ferry operators, border stores and airlines vary greatly. Space, passenger mix, margin requirement and promotional budgets all differ from sector to sector.
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(5-Aug-2003) - Abu Dhabi Duty Free's (ADDF) promotional campaign Summer Adventure has helped the operator record 19.5% year-on-year sales growth for the month of July.
(15-Jan-2002) - A golden Smart car with Toblerone branding is the free draw attraction that will spearhead Kraft Foods World Travel Retail Division?s promotional activity this year.
(1-Mar-2005) - ICELAND. A new promotional strategy from low-cost carrier Iceland Express and inflight retail concessionaire Saxa has paid dividends, with items on promotion now representing 30% of the airline's inflight sales

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