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Kraft milks sales at Sofia storeKraft milks sales at Sofia store
James Featherstone
1-Jul-2006
Kraft Foods World Travel Retail (KFWTR) brand Milka has recorded triple-digit year-on-year sales growth with retailer Gebr Heinemann at Sofia airport following the installation of a Milka Cow personalised display unit in the duty-free departures shop
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The Milka Cow at Sofia, one of about 60 located in airports worldwide, was positioned close to the shop entrance early in 2005. KFWTR regional manager Savina Krasteva commented: "We
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(15-Mar-2006) - Milka will form part of a two-pronged focus for Kraft Foods World Travel Retail at the Duty Free Show of the Americas, reflecting its growing presence in the region according to a Kraft spokesperson
(2-Mar-2002) - Gebr Heinemann?s Turkish partner Unimetal has completely refurbished its confectionery unit at Istanbul Atatürk airport with the support of a dozen manufacturers. The area has reopened under the new fascia Sweet Dreams.
(3-Feb-2004) - Kraft Foods World Travel Retail Division has launched a series of spring and Easter limited editions for Toblerone and Milka in a bid to capitalise on the incremental sales potential of seasonal lines.