Kraft launches restructured travel-retail website

Bill Lumley

Print Article E-Mail Article E-Mail Author

The new website includes information on all key brands sold in the travel-retail channel

Confectionery supplier Kraft Foods World Travel Retail (KFWTR) has launched a restructured website dedicated to the travel-retail channel. The website, www.kfwtr.com, provides information on the company’s portfolio—which includes Mirabell, Freia, Côte d’Or, Toblerone, Milka, Marabou and Daim—including merchandising offers, brand history and a photo library.

The website also features a section dedicated to in-store excellence, highlighting successful merchandising initiatives created with trade partners. Certain areas of the website require registration for access.