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Kraft lands a doubleKraft lands a double
1-Jul-2005
Kraft Foods World Travel Retail Division enjoyed a sales increase of more than 50% following two big events in contrasting retail environments
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The company has just completed a two-month multi-brand promotion with Choc Stop International at Kuala Lumpur International airport (KLIA), and is halfway through an event for Toblerone in partnership with
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(17-May-2001) -
(25-Nov-2004) - Kraft Foods World Travel Retail Division has lost the Altoids brand after its parent company sold it to chewing gum specialist Wrigley last week as part of an estimated $1.5bn package
(11-Oct-2001) - Kraft Foods will be launching its Twist Gift Box exclusively to duty-free at Cannes this month.
(10-Apr-2002) - Kraft Foods World Travel Retail has taken its successful ?What?? domestic advertising campaign and adapted it for roll-out in duty-free. Stockholm and London Stansted are among the first airports to feature the humorous advertisements for Toblerone.
(1-Mar-2006) - Kraft Foods World Travel Retail aims to expand its programme of Mirabell Mozartkugeln events with leading operators after it achieved a 50% year-on-year increase in volume sales with several retailers in recent weeks