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Kraft gives Daim a makeoverKraft gives Daim a makeover
15-Oct-2005
Kraft Foods World Travel Retail Division has redesigned and relaunched its milk chocolate-coated almond and caramel Daim bar
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In addition to a new logo, Kraft has created a background of travel icons featuring ferries, maps, aeroplanes and signposts.
Daim trades on its crunchy texture to appeal to teenagers
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