Kraft gets Smart with new merchandising

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Confectionery supplier Kraft Jacobs Suchard (KJS) is focusing on its award-winning merchandising units at this year's TFWA World Exhibition. The company recently won a British Point of Purchase prize for its Toblerone units, which have been developed exclusively for travel-retail. KJS also hopes to extend its promotion in partnership with Smart cars, which was piloted at Zurich airport with operator The Nuance Group.

KJS marketing manager Victoria Navratil commented: "What we are doing is offering the trade a full range of products, merchandising and promotions."

• Full details will appear in the next edition of Duty-Free News International magazine, out on November 1.