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Kraft gets Smart with Toblerone campaignKraft gets Smart with Toblerone campaign
15-Jan-2002
A golden Smart car with Toblerone branding is the free draw attraction that will spearhead Kraft Foods World Travel Retail Division?s promotional activity this year.
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A golden Smart car with Toblerone branding is the free draw attraction that will spearhead Kraft Foods World Travel Retail Division?s promotional activity this year.
?This high-profile promotion has already
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(15-Dec-2001) - The promotional needs of airport retailers, ferry operators, border stores and airlines vary greatly. Space, passenger mix, margin requirement and promotional budgets all differ from sector to sector.
(10-Apr-2002) - Kraft Foods World Travel Retail has taken its successful ?What?? domestic advertising campaign and adapted it for roll-out in duty-free. Stockholm and London Stansted are among the first airports to feature the humorous advertisements for Toblerone.
(15-Jun-2001) -
(26-Oct-2001) -
(3-Feb-2004) - Kraft Foods World Travel Retail Division has launched a series of spring and Easter limited editions for Toblerone and Milka in a bid to capitalise on the incremental sales potential of seasonal lines.