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Kraft begins its Yuletide pushKraft begins its Yuletide push
1-May-2004
Kraft Foods World Travel Retail Division has stepped up its seasonal activity with its first added-value item in the Toblerone range
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Kraft Foods World Travel Retail Division has stepped up its seasonal activity with its first added-value item in the Toblerone range. The addition, a red Minis Christmas Stocking 325g, will
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(3-Feb-2004) - Kraft Foods World Travel Retail Division has launched a series of spring and Easter limited editions for Toblerone and Milka in a bid to capitalise on the incremental sales potential of seasonal lines.
(15-Jan-2002) - A golden Smart car with Toblerone branding is the free draw attraction that will spearhead Kraft Foods World Travel Retail Division?s promotional activity this year.
(10-Apr-2002) - Kraft Foods World Travel Retail has taken its successful ?What?? domestic advertising campaign and adapted it for roll-out in duty-free. Stockholm and London Stansted are among the first airports to feature the humorous advertisements for Toblerone.
(15-Jun-2001) -
(16-Oct-2001) - The highly-competitive twist-wrap category?until now dominated by Celebrations (Mars), Roses (Cadbury) and Quality Street (Nestlé)?is about to be be entered by Kraft Foods, which is preparing to roll out Twist.