Kraft adds a further Twist

11-Oct-2001

Kraft Foods will be launching its Twist Gift Box exclusively to duty-free at Cannes this month.

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Kraft Foods will be launching its Twist Gift Box exclusively to duty-free at Cannes this month. Twist has been a popular chocolate brand in Scandinavia since its launch in 1957.

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(16-Oct-2001) - The highly-competitive twist-wrap category?until now dominated by Celebrations (Mars), Roses (Cadbury) and Quality Street (Nestlé)?is about to be be entered by Kraft Foods, which is preparing to roll out Twist.
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