Kraft Foods wraps up winter campaign early for Milka

15-Apr-2003

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?Kraft Foods World Travel Retail?s (KFWTR) drive to establish Milka as a strong number two behind Toblerone is set to be boosted by a series of limited-edition launches for Christmas........
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(15-Mar-2006) - Milka will form part of a two-pronged focus for Kraft Foods World Travel Retail at the Duty Free Show of the Americas, reflecting its growing presence in the region according to a Kraft spokesperson
(10-Apr-2002) - Kraft Foods World Travel Retail has taken its successful ?What?? domestic advertising campaign and adapted it for roll-out in duty-free. Stockholm and London Stansted are among the first airports to feature the humorous advertisements for Toblerone.
(3-Feb-2004) - Kraft Foods World Travel Retail Division has launched a series of spring and Easter limited editions for Toblerone and Milka in a bid to capitalise on the incremental sales potential of seasonal lines.
(15-Jan-2002) - A golden Smart car with Toblerone branding is the free draw attraction that will spearhead Kraft Foods World Travel Retail Division?s promotional activity this year.