Add to Favorite
Magazine 
Magazine
Kraft Foods repositions Côte d'Or in the premium sectorKraft Foods repositions Côte d'Or in the premium sector
Michael Eaton
15-Oct-2006
Kraft Foods World Travel Retail is repositioning Côte d'Or as a premium brand and will unveil a new travel-retail product line-up at the TFWA World Exhibition (Riviera Village RG5) this month
Article Preview:
Côte d'Or was created in Ghana in 1883 and has become one of Belgium's best-selling dark chocolates. It is widely known for its elephant emblem.
A 317g Bouchée Milk &
........Your Comments On This Article
Related Stories
Articles bearing the symbol 
require subscription.
(23-Oct-2003) - By Michael EatonKraft Foods World Travel Retail Division will unveil Tiny Toblerone?at 6g the brand?s smallest bar?at the TFWA World Exhibition in Cannes this month.
(1-Jul-2005) - Kraft Foods World Travel Retail Division enjoyed a sales increase of more than 50% following two big events in contrasting retail environments
(10-Apr-2002) - Kraft Foods World Travel Retail has taken its successful ?What?? domestic advertising campaign and adapted it for roll-out in duty-free. Stockholm and London Stansted are among the first airports to feature the humorous advertisements for Toblerone.
(11-Oct-2001) - Kraft Foods will be launching its Twist Gift Box exclusively to duty-free at Cannes this month.
(25-Nov-2004) - Anna Fenton talks to Kraft Foods World Travel Retail Division marketing manager Victoria Navratil about the company's latest products and asks how it is responding to changing dietary patterns and a rise in obesity rates