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Kraft Foods does the Twist with two exclusivesKraft Foods does the Twist with two exclusives
16-Oct-2001
The highly-competitive twist-wrap category?until now dominated by Celebrations (Mars), Roses (Cadbury) and Quality Street (Nestlé)?is about to be be entered by Kraft Foods, which is preparing to roll out Twist.
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?The highly-competitive twist-wrap category?until now dominated by Celebrations (Mars), Roses (Cadbury) and Quality Street (Nestlé)?is about to be be entered by Kraft Foods, which is preparing to roll out Twist.........
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(11-Oct-2001) - Kraft Foods will be launching its Twist Gift Box exclusively to duty-free at Cannes this month.
(10-Apr-2002) - Kraft Foods World Travel Retail has taken its successful ?What?? domestic advertising campaign and adapted it for roll-out in duty-free. Stockholm and London Stansted are among the first airports to feature the humorous advertisements for Toblerone.
(15-Jun-2002) - Kraft Foods World Travel Retail has been granted responsibility for developing parent company?s Nabisco snacks as a second duty-free category alongside confectionery?initially on a regional basis.
(17-May-2001) -
(18-Apr-2006) - Kraft Foods has appointed Sanjay Karadi to the post of sales manager Middle East, Africa and Indian sub-continent