King Power to launch Antares brand in the Middle East

Gavin Lipsith

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King Power Group (Hong Kong) is to launch its in-house line of electronics and accessories under the Antares brand name at the Middle East Exclusive show

King Power International duty-free and travel-retail managing director Sunil Tuli has confirmed that the Antares line of products will be launched in the Middle East at the Middle East Exclusive show. The products include MP3 players, portable speakers for webcams, iPods, digital cameras, home appliances, digital photo frames and sunglasses.

"The products are all very high quality and meet UK and US standards,” said Tuli. “The items, which are competitively priced, are mainly made in China. We will be looking for customers not only in the duty-free industry but in the Middle East domestic markets and we also require distributors for this region.”

The brand has already been launched in Singapore, India, Macau, Hong Kong and China and the company plans to recruit distributors in India for the domestic market.