KLM to extend onboard offer
15-Apr-2004
Dutch national carrier KLM Royal Dutch Airlines has announced it will be expanding its inflight electronics offer
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Dutch national carrier KLM Royal Dutch Airlines has announced it will be expanding its inflight electronics offer. The move comes after electronics sales onboard began to rise last year.
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(28-Jun-2003) - NETHERLANDS. KLM Royal Dutch Airlines is to present a fresh onboard retail offer this month in a bid to improve sales, which have struggled since the Iraq war and the outbreak of SARS in Asia.
(15-Apr-2004) - The inflight market is set to be instrumental in the growth of Eurocosmesi brand Transvital, which already has a presence onboard two airlines including KLM Royal Dutch Airlines
(22-Nov-2006) - Masterfoods International Travel Retail (MITR) is putting two years of research, product development and inflight tests of onboard branded meals into action
(30-Jan-2006) - The Dutch airline plans changes to its inflight assortment in a bid to stimulate growth
(13-Dec-2003) - KLM Royal Dutch Airlines is to reduce its inflight cosmetics and fragrance offer from March 2004 because of disappointing sales

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KLM to extend onboard offer