KLM brings Lynchburg to Schiphol airport

25-Nov-2004

Amsterdam Schiphol airport liquor and tobacco retailer KLM Tax Free Services has reported a strong increase in autumn sales of Jack Daniel's whiskey thanks to an innovative promotion supported by brand-owner Brown-Forman

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During the promotion KLM installed a special unit recreating the Hardware & General Store in Lynchburg, home town of Jack Daniel's, and offered travellers special packs celebrating the birthday of

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