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Jost grooms P&G Beauté’s Boss for men’s marketJost grooms P&G Beauté’s Boss for men’s market
3-Dec-2003
P&G Prestige Beauté is to move into the male grooming market by 2005 via one of its flagship brands Boss, according to director travel-retail Jürgen Jost
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Although no further details of the launch are available yet, Jost said the company aims to grow both organically and via acquisition. He cited destinations such as China, India and
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