Jo Malone to enter travel-retail

Tina Milton

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The Estee Lauder brand is to make its market debut with British Airways next month

Estée Lauder brand Jo Malone is to make its travel-retail debut with British Airways, which will list the brand's Orange Blossom Cologne, Lime Basil and Mandarin Cologne and Travel Candle Set on board from March 1.

Estée Lauder Companies vice president/general manager Europe/Middle East/Africa Stephane Beraud said: "The introduction of Jo Malone to travel retailing is very significant for the brand. This is a brand which has established, and continues to develop, a considerable consumer base. It is also a brand that has gained significant recognition globally as a premium lifestyle brand. The introduction on British Airways will be a great launch pad into travel-retail for what we believe is a brand that has further sales potential in travel retailing."