Jameson unveils film festival promotion

Joe Bates

15-Jan-2007

Jameson Irish whiskey is poised to launch a new travel-retail promotional campaign focusing on the brand’s sponsorship of the New York Tribeca Film Festival

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Pernod Ricard-owned subsidiary Irish Distillers ran a trial promotion at Dublin airport last month ahead of its international roll-out in February and March 2007. The promotion offers the chance to........

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(1-May-2004) - Pernod Ricard World Trade repeated its successful Take 5 short film promotion for its Jameson Irish whiskey brand at World Duty Free's London Gatwick South store in March
(6-Nov-2002) - Pernod Ricard World Trade (PRWT) has created a Jameson Irish whiskey carry-pack exclusively for the EU duty-paid channel.
(5-Jun-2008) - The Jameson Signature Reserve is now available in travel-retail in the UK and Ireland, and will soon be introduced in the rest of Europe
(1-Apr-2003) - St Patrick?s Day would seem to be a marketing opportunity sent from heaven for any supplier of Irish branded goods.