Jameson launches new travel-retail exclusive

Nicole Mezzasalma

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The Jameson Signature Selection twin pack is already available at several European and African duty-free locations

Liquor supplier Pernod Ricard has launched a new Signature Selection twin pack (pictured) for Jameson Irish whiskey exclusively to duty-free and travel-retail consumers. The set contains one 50cl bottle of Jameson and one 50cl bottle of Jameson Signature Reserve, retailing for £24.99 ($40) or equivalent.

Launched in February, the pack is currently available at Dufry Group stores in Tenerife, Prague, Basel and Monastir; Gebr Heinemann outlets at most German airports; and Aelia stores across the French airport network. The product will be rolled out globally across the next few months, according to the company.

Irish Distillers Pernod Ricard senior regional manager travel-retail Michael Cunningham said: “By combining Jameson Signature Reserve with Jameson in a very accessible half-litre twin pack, new and loyal consumers can enjoy two award-winning whiskeys and begin a journey that will lead them to further explore the extensive range of Jameson whiskeys.”