Jameson launches new travel-retail exclusive

Nicole Mezzasalma

14-Mar-2011

The Jameson Signature Selection twin pack is already available at several European and African duty-free locations

Jameson Signature Selection twin packLiquor supplier Pernod Ricard has launched a new Signature Selection twin pack (pictured) for Jameson Irish whiskey exclusively to duty-free and travel-retail consumers. The set contains one 50cl bottle of Jameson and one 50cl bottle of Jameson Signature Reserve, retailing for £24.99 ($40) or equivalent.

Launched in February, the pack is currently available at Dufry Group stores in Tenerife, Prague, Basel and Monastir; Gebr Heinemann outlets at most German airports; and Aelia stores across the French airport network. The product will be rolled out globally across the next few months, according to the company.

Irish Distillers Pernod Ricard senior regional manager travel-retail Michael Cunningham said: “By combining Jameson Signature Reserve with Jameson in a very accessible half-litre twin pack, new and loyal consumers can enjoy two award-winning whiskeys and begin a journey that will lead them to further explore the extensive range of Jameson whiskeys.”

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(6-Nov-2002) - Pernod Ricard World Trade (PRWT) has created a Jameson Irish whiskey carry-pack exclusively for the EU duty-paid channel.
(5-Jun-2008) - The Jameson Signature Reserve is now available in travel-retail in the UK and Ireland, and will soon be introduced in the rest of Europe
(15-Mar-2011) - The eight-week promotion more than doubled Jameson Twin Pack sales at Johannesburg OR Tambo International airport
(14-Mar-2013) - The limited-edition St Patrick’s Day bottle of Jameson Irish whiskey will be available at travel-retail locations in Europe and Dubai Duty Free
(23-Jan-2009) - The supplier has been running promotions at several European airports in the run-up to the Jameson-sponsored Dublin International Film Festival