Jack Danielís hosts motorcycle giveaway at Toronto
Brown-Forman has partnered with Indian Motorcycle for the first time in the duty-free channel for the event at Toronto Lester B Pearson airport
Liquor supplier Brown-Forman is hosting a special Jack Daniel’s promotion with The Nuance Group at Toronto Lester B Pearson airport terminal three. Passengers going through the terminal can register in one of the travel retailer’s Tax and Duty Free by Nuance stores until October 31 for a chance to win a 2012 Indian Chef Classic motorcycle, marking the first time Jack Daniel’s partnered with Indian Motorcycles in duty-free and travel-retail.
Indian Motorcycle is the first North American motorcycle manufacturer, according to the supplier. The Indian Chief Classic motorcycle is bathed in chrome and Indian Red sheet metal, has a 105ci PowerPlus engine, and a two-in-one stainless steel exhaust system.
Brown-Forman territory manager, Americas travel-retail Sylvia Murray said: “Jack Daniel’s is excited to be partnering for the first time with Indian Motorcycle. By partnering with Indian Motorcycle we have created a very impactful and attractive promotion for travelers in Toronto. Having the actual bike on display acts as a huge draw and really motivates people to consider purchasing Jack Daniel's.”
“Indian Motorcycle, like Jack Daniel’s, has a history and storied heritage like no other,” said Indian Motorcycle director of marketing Rod Krois. “We are proud to be associated with such an iconic brand for this special promotion.”
Articles bearing the symbol require subscription.