Jack Daniel’s hosts motorcycle giveaway at Toronto

Nicole Mezzasalma

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Brown-Forman has partnered with Indian Motorcycle for the first time in the duty-free channel for the event at Toronto Lester B Pearson airport

Liquor supplier Brown-Forman is hosting a special Jack Daniel’s promotion with The Nuance Group at Toronto Lester B Pearson airport terminal three. Passengers going through the terminal can register in one of the travel retailer’s Tax and Duty Free by Nuance stores until October 31 for a chance to win a 2012 Indian Chef Classic motorcycle, marking the first time Jack Daniel’s partnered with Indian Motorcycles in duty-free and travel-retail.

Indian Motorcycle is the first North American motorcycle manufacturer, according to the supplier. The Indian Chief Classic motorcycle is bathed in chrome and Indian Red sheet metal, has a 105ci PowerPlus engine, and a two-in-one stainless steel exhaust system.

Brown-Forman territory manager, Americas travel-retail Sylvia Murray said: “Jack Daniel’s is excited to be partnering for the first time with Indian Motorcycle. By partnering with Indian Motorcycle we have created a very impactful and attractive promotion for travelers in Toronto. Having the actual bike on display acts as a huge draw and really motivates people to consider purchasing Jack Daniel's.”

“Indian Motorcycle, like Jack Daniel’s, has a history and storied heritage like no other,” said Indian Motorcycle director of marketing Rod Krois. “We are proud to be associated with such an iconic brand for this special promotion.”