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JW Red Label targets a new audienceJW Red Label targets a new audience
23-Oct-2003
Diageo has revealed ambitious plans to grow the standard Scotch whisky category by refocusing its Johnnie Walker Red Label brand towards a younger, 25?35 year-old customer base.
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Diageo has revealed ambitious plans to grow the standard Scotch whisky category by refocusing its Johnnie Walker Red Label brand towards a younger, 25?35 year-old customer base.
After extensive consumer
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(1-Feb-2005) - Diageo is rolling out an international tasting promotion to drive duty-free sales of Johnnie Walker Green Label, which was launched on domestic markets and in selected duty-free locations worldwide in September last year (DFNI September 15 2004)
(15-Sep-2004) - Diageo is to roll out Johnnie Walker Green Label worldwide later this month.
(23-May-2007) -
(15-Feb-2005) - Sky Connection and Diageo are working hard to make up for lost time after their year-long failure to agree satisfactory supply terms was finally resolved last November (DFNI Feb 1)
(15-Nov-2001) - GuinnessUDV has launched a collection of Johnnie Walker Scotch whisky gift packs exclusive to duty-free and travel-retail.