JTI unveils Camel heritage campaign
1-Nov-2004
The international subsidiary of Japan Tobacco, JTI, is to introduce new advertising for its best-selling brand Camel
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The company, which launched the brand's ?slow down, pleasure up? promotion last year, is keen to emphasise Camel's history and brand motif in the new campaign, which features the Camel
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JTI unveils Camel heritage campaign