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JTI puts a fresh stamp on the Camel identityJTI puts a fresh stamp on the Camel identity
16-Apr-2002
Japan Tobacco International (JTI) is to relaunch its Camel brand this month in markets outside the US.
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By Gavin Lipsith
Japan Tobacco International (JTI) is to relaunch its Camel brand this month in markets outside the US. The relaunch is based on a new marketing mix, including
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