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Is tequila the next big thing for duty-free?Is tequila the next big thing for duty-free?
Joe Bates
15-Sep-2006
Tequila is on a roll in the US domestic market as the demand for super-premium spirits grows, but can the Mexican spirit replicate that success in duty-free? Joe Bates investigates
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Little more than a decade ago tequila was suffering from something of an image crisis. The state-regulated alcoholic drink with proud Mexican roots stretching back 250 years was synonymous in
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