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Is rum coming of age?Is rum coming of age?
Joe Bates
1-Aug-2006
Rum is being touted as a genuine rival to Scotch whisky as demand for aged, super-premium products grows. But are these predictions premature as far as duty-free is concerned? Joe Bates investigates
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The rum category has always underperformed in duty-free. Liquor buyers have traditionally seen the sector as an opportunity to drive volume rather than value. Many of the standard white rums
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