InterBaires opens first fashion shop-in-shops

John Rimmer

15-Mar-2005

New high-end fashion concepts unveiled at Buenos Aires Ezeiza airport

Argentinian operator Interbaires unveiled new fashion shop-in-shops from Salvatore Ferragamo, Hermès, and Ermenegildo Zegna at Buenos Aires Ezeiza terminal A yesterday (March 14). The shops are part of the company's walk-through store, which was opened last year and has helped InterBaires boost penetration at the terminal from 18% to 32%.

InterBaires executive director Enrique Urioste told RavenFox.com: "Fashion is an increasingly important part of our operation. A year ago fashion and accessories represented 7% of our product mix. In that year it has nearly doubled to 13%."

 

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(1-Aug-2004) - Argentinian travel retailer InterBaires, which operates stores at the country's main airport Buenos Aires Ezeiza, last month opened its first store dedicated to home-grown fashion talent.
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