Integrating Healthy Flying into the Airport Retail Experience: A Masterclass

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Delegates attending the European Travel Partnership Symposium are invited to attend The Nuance Group's exclusive masterclass

Travelling by air is still the safest way to travel. However, passing through airport security has become an acutely stressful experience. After passing through check-in travellers can then look forward to the physical stressors of pressurised cabins and jetlag.

The majority of stressed out air travellers look for brand therapy the moment they finally get through security—especially in the current restrictive environment. But there are ways for the travel-retail industry to make the experience a much more pleasant one—and boost commercial revenues in the process. If every 2% reduction in stress leads to a 1% increase in retail spend, then why wouldn’t airports and retailers want to capitalise by offering stress-relieving products and services? And are brands missing out on exploiting the true potential by failing to link therapeutic benefits to healthy flying?

The Nuance Group, in collaboration with Aviation Health, believes so and plans to do something about it. Delegates attending the European Travel Partnership Symposium are invited to attend the travel retailer’s exclusive masterclass to witness the unveiling of its global communications strategy and store rollout plans to integrate healthy flying products and services into its existing retail offer.

Register for the Symposium before July 31st early bird deadline and attend the Masterclass free of charge.  Download the registration form please click here

To download the latest conference agenda please click here.