Imperial celebrates launch of Davidoff promotion

13-May-2005

Imperial Tobacco is hoping to repeat the success of its Davidoff Windows of the World promotion in 2004 when it unveils this year's campaign, Celebrate the World

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The company claimed that Davidoff sales grew by 130% a month at some airports as a result of the campaign, and said its 2005 promotion had been designed to communicate

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(15-Jul-2004) - Imperial Tobacco has reported a 130% increase in sales of its Davidoff cigarette brand at some airports following the launch of its "Windows of the World" promotion.
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