Imperial builds on P&O success as category partnership pays off

15-Apr-2006

Imperial Tobacco has built on the success of its core UK brands on board P&O Ferries with the addition of new fixtures on one of the operator's key routes

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The supplier recently completed the refit of the tobacco section on board the Pride of Bilbao, which serves P&O's Portsmouth–Bilbao route. Imperial has also carried out similar work at Turkey's

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