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Image crisis shows no sign of easingImage crisis shows no sign of easing
Lorna Strickland
15-May-2006
Among the most important themes addressed at the Nordic Travel Retail Seminar earlier this month was the need to promote our industry to the people who matter—the consumers
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The Scandinavian industry has long believed it is suffering from an "image crisis", and the perception problem shows no signs of going away. According to consumer research presented at the
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(15-May-2006) - SCANDINAVIA. The annual Nordic Travel Retail Seminar, held on May 3–5 in Mallorca, called for the creation of an 'industry think tank' in response to the alarming findings of a customer survey conducted by Kjaer and Schmeltzer
(25-Feb-2004) -
(2-Sep-2003) - SCANDINAVIA. The regional travel-retail industry has appointed a working group to deal with what it calls the ?image crisis? facing the business in the region.
(15-Jun-2004) - There were a few people saying "I told you so" at last week's Nordic Travel Retail Seminar in Stockholm, but no-one was getting any pleasure from it
(27-Sep-2003) - At a meeting of travel-retail executives in Copenhagen, delegates indentify pricing, communications, and consumer perception of the industry as the key issues facing travel-retail operators in the region.