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Ichbiah replaces Balitrand at LancômeIchbiah replaces Balitrand at Lancôme
Tina Milton
1-Mar-2006
Myriam Ichbiah has replaced Diana Balitrand as Lancôme marketing manager for travel-retail Europe, Middle East and Africa
Myriam Ichbiah has been appointed as Lancôme marketing manager for travel-retail Europe, Middle East and Africa. She replaces Diana Balitrand.
Ichbiah has held several positions in the L'Oréal Group for Lancôme and Helena Rubenstein. She has also worked as Cacharel as international marketing manager and prospective corporate marketing manager.
The company stated that her ability to develop brands and knowledge of Lancôme bring 'real assets' to the post.
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(16-Jan-2004) - L'Oreal-owned Lancôme predicts it will record "slightly below double-digit growth" in 2004 as the economic downturn in France and Germany lifts, according to travel-retail marketing manager Europe Diana Balitrand
(15-Jul-2005) - Lancôme unveiled its newest fragrance for women, Hypnôse, at a glittering launch party in Paris earlier this month
(7-Sep-2002) - By devoting 50% of the space in its shop-in-shop concept to skincare and cosmetics, the L?Oréal-owned beauty house reversed an established merchandising habit and boosted make-up sales by a third.
(1-Aug-2006) - Lancôme is testing a new travel-retail back-wall concept at airport stores in Europe that will feature key words highlighting the qualities of its anti-ageing products
(8-Jul-2005) - At a glittering launch party in Paris on July 6, the French beauty house unveiled Hypnôse, its latest fragrance for women