ITRC and Travel Value Association to sign closer pact

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The International Travel Retail Confederation (ITRC) and the Travel Value Association (TVA) today confirmed they would enter into an agreement on closer cooperation. This announcement follows just weeks after ITRC chairman, Alain Falque, signed a similar understanding with TFWA.

Following the appointment of a new chairman for the TVA, the first step of this commitment will be the signing of a memorandum in Cannes next month outlining the areas of cooperation. In particular, the agreement recognises the need for greater understanding of the Travel Value and travel-retail concepts within the industry, the trade press and international media through developing lines of communications.

ITRC chairman, Alain Falque, said today: "This is another step forward for both the industry and the ITRC. It reinforces my belief that we can only survive if all parties recognise the many challenges and threats that lay ahead for the travel-retail and duty-free industry."

Travel Value Association chairman, Macelino Oreja, commented that, "Our members are already working closely with the ITRC team to defend the immediate threat arising from the WHO proposals and in seeking a better EU trading environment. I am confident that the trade working together will succeed in defending our current business."