Hugo Boss to repeat a winning Formula
1-Sep-2005
The winners of Hugo Boss's first global travel-retail promotion, themed around Formula One, were announced last month
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The company plans to run a similar campaign next year, possibly in association with a different sport.
Head of travel-retail Nadine Heubel told DFNI: "The promotion ran at about 60
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(29-Apr-2005) - Hugo Boss's first worldwide travel-retail promotion will close on May 15, when two travellers will find out if they will be going to Hockenheim for the German Grand Prix in July
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(1-Nov-2004) - German fashion house Hugo Boss will make its debut in the Qatar travel-retail market when it opens a 17sq m (183sq ft) shop-in-shop at Doha International airport later this month
(21-Apr-2006) - Hugo Boss has opened four shops at Spanish airports and plans to open a fifth store next month

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Hugo Boss to repeat a winning Formula