Hugo Boss opens second shop at Vienna

Emily Pacey

Print Article E-Mail Article E-Mail Author

German fashion group Hugo Boss has opened a womenswear store at Vienna airport

Hugo Boss has opened a womenswear store at Vienna International, its second at the airport. The 35sq m (376sq ft) shop is located in the East Pier and carries the Boss Black and Boss Orange collections. The Boss Black range contains business, sports and eveningwear, while the Boss Orange collection features casual clothing in bold colours.
 
The move is the latest indication that Hugo Boss is developing a more even balance of male- and female- targeted retail units. It follows the opening of two combined menswear and womenswear stores at Prague Ruzyne in January and Frankfurt in February.