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Hope for Japan outbound travel marketHope for Japan outbound travel market
Andrew Pentol
12-May-2008
JTM’s Masato Takamatsu and HCS’ Ian Cesa discussed the Japanese outbound travel market and possible research projects
Representatives from TFWA’s Japanese research partner Japan Tourism Marketing Co (JTM) and Horizon Consumer Service Organisation (HCS) revealed the results of a study into Japanese outbound travellers and offered an insight into possible future research projects during TFWA’s Gate One2One conference in Singapore. The session highlighted the shortfalls in the Japan travel market and the reasons behind them, various trends relating to Japanese outbound travellers and the future of the Japanese travel market, with a particular focus on downtown duty-free and airport shopping.
JTM director and vice-president Masato Takamatsu covered all matters relating to the Japanese outbound travel market, which he believes is in a state of transition. He also revealed that shopping remains an important activity among Japanese travellers despite a fall in sales. “The Japanese outbound travel market has a bright future provided that airports and retailers understand the needs and wants of Japanese travellers and focus their marketing activities accordingly,” he said.
HCS president and DFS director of research Ian Cesa highlighted potential study areas in airports such as passenger spending potential and suggested that suppliers would welcome research into certain categories such as liquor and leathergoods. He added: “TFWA members are most interested in research undertaken in airports, particularly those in China, Japan and Hong Kong. They are also interested in passengers who shop in travel-retail environments.”
A full report on the conference will be published in a forthcoming issue of DFNI.
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