Holloway renews Coty Prestige agreement

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Lost actor Josh Holloway will star in a new advertising campaign for Davidoff Cool Water

Beauty supplier Coty Prestige has announced it has extended its endorsement agreement with Lost actor Josh Holloway, who will star in a new advertising campaign for the Davidoff Cool Water men’s fragrance. Holloway has been the face of the scent since February 2007 and the new campaign will run worldwide from this summer.

Coty Prestige senior vice-president international European marketing licences Françoise Mariez said: “Josh Holloway is the Cool Water Man. He is full of power, sensuality and a fresh, cool attitude. The strength of the character he plays in Lost, Sawyer, was for us very close to the values that we wanted to express in this fragrance and especially in the New Cool Water Man.”