Hershey World Travel Retail to launch four travel-retail exclusives in Orlando

Andrew Pentol

22-Feb-2012

The Kit Kat Miniatures brand has been designed solely for the US market and will be launched at the IAADFS show

Confectionery supplier Hershey World Travel Retail is launching four travel-retail exclusives at the upcoming International Association of Airports Duty Free Shops (IAADFS) exhibition in Orlando focusing on the sharing market. Three of the four brands will achieve worldwide travel-retail distribution with Hershey’s Kit Kat Miniatures, available in a 385g pouch, designed solely for the US market.

The Snack Size assortment features Hershey’s milk chocolate with Almonds, Reese’s peanut butter cups and Hershey’s Cookies ‘n’ Crème and is available in a 500g brightly-coloured pouch. According to the company the assortment is geared towards travellers seeking the perfect-sized chocolate for snacking and sharing.

The Hershey’s Miniatures range, also available in a 500g pouch, consists of mini versions of Hershey’s Milk Chocolate, Special Dark, Mr Goodbar and Krackel brands.

Hershey’s Special Dark Miniatures pouch (500g) features three of its dark chocolate brands: Hershey’s Special Dark; Hershey’s Special Dark with Peanut; and Hershey’s Special Dark with Crisped Rice.

Hershey World Travel Retail Marketing Manager Onye Ebo said: “Kit Kat standard bar sales are growing across all classes of trade in the United States. This well-known global brand―familiar and appealing to foreign travellers and Americans―is now a travel-retail exclusive.”

She added: “With each piece individually wrapped, Hershey Travel Retail exclusives enjoy unique placement in a retail assortment with a strong brand, strong sharing concept, variety of tastes and flavours, and accessible price points for the travelling consumer.”

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