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Here comes summerHere comes summer
12-May-2008
Summer fragrances have established themselves as a seasonal must-have. But does the niche have longevity? Kevin Rozario finds out
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Adding extra colour and life to any category is what brands strive for—because it usually increases revenues. Summer fragrances have done exactly that in the few years that they have
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(15-Jun-2002) - Tommy Hilfiger has introduced summer versions of its men?s and women?s fragrances.
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(2-Oct-2003) - Lindt & Sprüngli?s seasonal exclusives in Cannes last year were an autumn and winter range. This year the focus will be on spring and summer.
