Henri Wintermans unveils new branding

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The Dutch cigar manufacturer celebrates 100 years in the industry with a new corporate identity. DFNI was the only travel-retail media invited to the launch

To commemorate a hundred years since its founder began making cigars, Dutch cigar supplier Henri Wintermans has unveiled a new logo and confirmed its commitment to travel-retail. DFNI was the only travel-retail media invited to attend the launch.

Speaking at the launch in Maastricht, senior vice-president at Wintermans' sister brand House of Prince Preben Andreasen reiterated that travel-retail continues to be a mainstay of the company's operations. ?Travel-retail is a substantial part of our business and an important display window for new products,? he said.

Andreasen added that the accession of 10 countries to the European Union this year offered an excellent opportunity to improve sales, and that he felt that the worldwide threat to duty-free tobacco from the World Health Organization would be averted. He stressed that it was still a decision for individual countries to make, and expressed confidence that the channel would be preserved.

The company's new logo updates the old lion motif, and will be prominent on all Wintermans products. A smaller version of the logo will be added to Wintermans' other brands, including its flagship offer, Café Crème. The main Red Line brand has been updated with modified packaging incorporating the new logo and the name ?Founder's Blend?.

See DFNI February 15 for the full story.