Hennessy unveils Beauté du Siècle cognac at Schiphol

Andrew Pentol

Print Article E-Mail Article

The carafe of cognac is exhibited in the new Finest Spirits and Cigars store at Amsterdam Schiphol airport departure lounge three

Luxury goods group LVMH Moët Hennessy–Louis Vuitton's wine and spirits division Moët Hennessy has launched its new limited-edition Hennessy Beauté du Siècle cognac with Schiphol Airport Retail (SAR) at Amsterdam Schiphol airport. The cognac marks the centenary of Kilian Hennessy, the sixth generation after the founder of the cognac house, and is exhibited exclusively at the new Finest Spirits and Cigars store in departure lounge three after passport control.

The store, which was unveiled last week, offers a selection of the world’s most exclusive and rare wines, cognacs, malt whiskies, champagnes and a collection of special Cuban cigars.

According to SAR, Beauté du Siècle is a contemporary interpretation of a traditional liqueur chest containing a carafe of cognac, created by master blender and taster Yann Fillious and more than 10 artists and craftsmen.

Valued at €150,000 ($190,063) excluding VAT, the carafe of cognac is a blend of around 100 specially selected eaux-de-vie, the oldest of which dating back to 1907. The cognac is presented in a Baccarat crystal decanter in the form of sample flasks used by the House of Hennessy.

Hennessy ambassador Marc Boisonnet said: “Amsterdam Schiphol airport offers a high-quality network that will enable many passengers to live the unique experience of being introduced to Hennessy’s masterpiece Beauté du Siècle.”

Amsterdam Schiphol airport director of business area consumer Otto Ambagtsheer added: “As Europe’s preferred airport, it is our ambition to offer passengers and consumers an exceptional shopping experience in a very qualitative travel-retail environment and satisfy the high expectations of travellers in terms of innovation and creativity.”