Heinemann opens two new stores at Catania

Gary Scattergood

5-May-2014

Company has devoted a sizeable element of space to its "Regionals Market" concept

Heinemann Duty Free has opened two new shops at Sicily’s Aeroporto di Catania-Fontanarossa.

As first revealed by DFNIonline,The Gebr. Heinemann subsidiary Travel Retail Italiana won concessions to run the shops previously operated by Aldeasa in the beginning of this year.

An extensive renovation and revamp of the Schengen and non-Schengen zones is now complete. Coming on the back of its Bologna and Pisa outlets, Heinemann is now represented at three of Italy’s airports.

Passengers passing through Catania – the sixth largest airport in the country – can now choose from a wide range of perfumes, cosmetics, spirits, confectionery and selected accessories from leading international brands at low prices, said the company.

Heinemann has also integrated its “Regionals Market” concept into the shops, whereby a large chunk of retail space is given over to regional specialities. The compnay said the Italian dolce vita is embodied in striking details such as an olive tree between the shelves. Other features typical of Italian markets and fine-dining restaurants around the country have generated a homely Italian ambience in the heart of the airport.

"Now passengers can discover the unmistakable aromas and tastes of Italy before boarding their flight – everything from genuine Italian Parmesan and salami to Limoncello, Sicilian wines and the almond and pistachio pastries characteristic of the region. Through the “Regionals Market” concept, Heinemann Duty Free is introducing even more emotion to its shops and creating authentic ranges of goods based on high quality, home-grown products," said the company today.

Heinemann executive director of Retail and HR Raoul Spanger said: “We are pleased to be opening the shops at our third Italian airport in such a short time. The holiday island of Sicily is a dream destination for travellers, and we offer a range of typically regional specialities and international brands here. Italy remains a highly attractive market for Heinemann Duty Free, and we plan to carry on expanding in the country.”

The Schengen zone store spans 180sq m, while the shop in the Extra-Schengen area (as the non-Schengen area is called in Italian airports) has a total retail space of 90sq m.

“We are engaged in a very ambitious investment program for the future of the Catania International airport”, said Gaetano Mancini, CEO of SAC – Società Aeroporto Catania - the airport management company headquartered in Catania. “Such investments are necessary for the expansion and improvement of infrastructures both air-side and land-side. In the meantime, we give attention to every trade opportunity. For this reason our company is proud to have in our airport Heinemann, one of the most important players on the global travel market. Welcome!”

Catania Airport serves a catchment area of more than 3m people (more than 60% of Sicily) and seven provinces in the central-eastern Sicily. The airport is also the main entrance door of the most important tourist destinations in Sicily, such as Taormina, the Aeolian Islands, Etna, Siracusa, Ragusa and Agrigento.

Almost 6.5m passengers used the airport in 2013, and the first three months of 2014 showed an 11% increase year-on-year.

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