Heinemann calls for united stance on travel-retail beauty exclusives

Tina Milton

1-Apr-2006

Hamburg-based retailer Gebr Heinemann has called on the industry to present a more united front for the promotion and marketing of travel-retail exclusives in the beauty sector

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Gebr Heinemann managing director Kay Spanger said that limited-editions and travel-retail exclusives need to be marketed more effectively.

"To support stronger visibility of the sub-sector, the industry needs to consolidate

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