Heinemann backs themed promotions
2-Apr-2008
The company also plans to increase cross-category involvement in future promotions
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Gebr Heinemann is stepping up generic beauty-themed promotions at its travel-retail locations following the success of recent themed events undertaken by the German travel retailer. And the company has confirmed
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(1-Sep-2003) - By Joe BatesCompetitive prices, clearly focused promotions and a refitted pre-order store are helping to drive up beer and spirits sales for UK cross-Channel operator Hoverspeed.
(15-Dec-2005) - Nestlé International Travel Retail (NITR) aims to increase its involvement in cross-category promotions in 2006, encouraged by its experience of the past year. NITR was particularly pleased with the success of its partnership with World Duty Free (WDF), explained NITR marketing manager Iain Harrison
(3-Dec-2002) - Nestlé International Travel Retail (NITR) intends to stage a series of Nestlé Festivals at key Gebr Heinemann stores next year, featuring a variety of promotions.
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Heinemann backs themed promotions