Add to Favorite
Magazine 
Magazine
Heineken wins BA contractHeineken wins BA contract
1-Aug-2006
Heineken International won a three-year inflight pouring contract on board all British Airways flights last month
Article Preview:
Heineken claimed the decision to reposition the brand in the UK market in 2003—increasing its strength from 3.4% to 5% abv—was one of the main reasons behind British Airways' decision
........Your Comments On This Article
Related Stories
Articles bearing the symbol 
require subscription.
(2-Apr-2003) -
(16-Oct-2001) - Heineken is launching a range of items exclusive to duty-free at TFWA World Exhibition this month.
(21-Oct-2000) -
(24-Oct-2007) - Duty-free and travel-retail global account manager airports Melvin Broekaart is to leave his position in December to begin a new challenge with Global Lifestyle
(13-May-2005) - Heineken International will introduce a new gift pack showcasing its aluminium Paco bottle at the TFWA Asia Pacific show in Singapore this month